“Companies should
manage customer equity carefully. They should view customers as assets that
need to be managed and maximized.” (Marketing: An Introduction for Education
Management Corporation, 27).
I could say that my best customer
experience I had so far was the time when my dad and grandma bought me a Canon
60D camera on my birthday. There is places who can’t explain to you the
difference between cameras and don’t offer the best deals. The place where we
went did and helped us know what’s better for me from the knowledge I have for
cameras. An employee actually let me tried out two similar yet different cameras
for me to adjust to the feeling of it and know which fits for me. While trying
the cameras out, the employee explained to me the features of what the cameras
have while making it seem like it’s a fun time. The camera I chose amazed me
because of the wide-angle view it had, which the employee pointed out, and how
it has more functions than the Canon Rebel T3i. After telling the employee my
choice, she gave me three offers that the store had. The first one was just
buying the camera body. The second offer was the camera with its kit lens. The
third offer, which I doubt any other store can offer, was the camera body, kit
lens, an HDMI cable, lens filter, and a lens’s hood. The third offer was the
same price as the second offer so you can totally guess which I offer I picked.
The extra prices my dad and grandma had to pay were the 16GB memory card and
the “diamond” warrantee which covers everything except loss/theft and fire. All
I can say is that I felt very happy and satisfied with the great deal.