EOC Week Ten: What are the benefits vs the features?

What are the features of the roasted eel-flavored chips from Phileas Fogg?

• Less calories than beef and pork
• Vitamins A, B1, B2, D, and E; effective agent for the body's well being

What are the benefits of the roasted eel-flavored chips?

• Renewed strength, vitality, and energy

Eating the chips won't make you feel down. The more anyone eats Phileas Fogg's chips, the more strength they'll get to eat more. The benefits of the eel will gain you energy; it also considered healthy by the vitamins it gives.

Implementation Evaluation Control

Every three months or so (each season), the sales will be reviewed to know where the chips are having great sales and who are actually buying them by retailers marking off a survey/evaluation we give them.

"The customer’s evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers." Chapter 1, page 13

After evaluating, we'll start brainstorming about making special offers for our customers. We'll research on other offers other competitors are offering so we can have an idea what we want and what will be good to offer our costumers so they can still keep buying our chips.

“Beyond their speed and cost advantages, Web-based surveys also tend to be more interactive and engaging, easier to complete…As a result, they usually garner higher response rates.”  Chapter 4, page 115

Advertising our chips on many different websites and inviting them to enter ours and do a survey which finishing the survey will get an offer from our product will help us get more responses since mostly everyone is using the internet.

Price

"It must decide how much it will charge for the offering (price) and how it will make the offering available to target consumers (place)." Chapter 1, Page 13


There will be different sizes of bags. Each bag size fitted for all sorts of customers depending on their hunger, group of friends, party, snack, etc.

Pricing for each bag:
Snack 1.5oz $0.69
Regular 3.75oz $2.69
Sharing-is-Caring 11oz $6.69
Party-size 24oz $8.69

"Pricing may play an important role in helping to accomplish company objectives at many levels. A firm can set prices to attract new customers or to profitably retain existing ones. It can set prices low to prevent competition from entering the market or set prices at competitors' levels to stabilize the market." Chapter 9, page 281

"In setting prices, the company must also consider competitors’ prices. No matter what price it charges—high, low, or in between—the company must be certain to give customers superior value for that price." Chapter 9, page 280

Distribution

Distributing may be the riskiest step there is on a marketing plan since it is about 'sharing'. There may be at times that other competitors that actually steal your work and name it theirs or come up with an idea that is alike to ours. It is all a step-by-step process that needs to be carefully thought through and safely published. By helping distribute our own chips and call it OUR OWN, is that there will be an edible food-coloring seal on each chip which helps and acknowledges people to know that the chips that they are eating are chips from Phileas Fogg. Distributing is likely the same as promoting, we all need people who can work with us and help us promote our product.

“The question is…who will perform [the functions that need be]. To the extent that the manufacturer performs these functions, its costs go up and its prices must be higher.” Chapter 10, page 313.

After having help, we will be able to know which locations would be best to sell (not just North America and UK will be sold). After hearing reviews, we'll do our best to upgrade our product to satisfy needs.

"The company must decide where to launch the new product—in a single location, a region, the national market, or the international market. Few companies have the confidence, capital, and capacity to launch new products into full national or international distribution right away. Instead, they develop a planned market rollout over time." Chapter 8, page 253

Promotion

Promotion may cost money, but all at the end, it'll be worth it. Promoting the chips may take time to actually make to the top with the other competitors since it's Phileas Fogg that's coming back from the dead. Social media would be a helpful tool for helping to promote the chips but having someone who is well-known that tries out the chips is the cherry on top to most marketers. Not all famous people will try the product if we offer them a sample but no need to feel defeat since there is still more 'fish in the sea'. To help promote the chips, we will use social media and contact many people to try a free sample since a lot of people do love the word 'free'.

" It must communicate with target customers about the offering and persuade them of its merits (promotion)." Chapter 1, page 13

After having the chips almost well-known to the market, we'll promote on offering specials, coupons, and great package deals which will bring up the sales more. It is better to promote the specials around any holiday season since that is when people will check out for coupons that around regular days.

“Beyond offering consistently high value and satisfaction, marketers can use specific marketing tools to develop stronger bonds with consumers.” Chapter 1, page 16.

Product

"Based on each customer's purchase history, previous product searches, and other data, the company recommends related products that might be of interest. This recommendation system influences up to 30 percent of all sales." Chapter 1, page 22

Phileas Fogg's chips are different than any other chips out there; it's getting a tastes from different parts of the world. Phileas Fogg's Roasted Eel-flavored chips are all natural roasted eel bits. Eels give out vitamins for the body which it is considered healthy and helps restore energy. Roasting is what causes the chips to be more flavor-able and salty. If out in the night around town, having a fun time, drinking the night away, you may at the end feel a bit empty in your stomach. These roasted chips help satisfy your starvation. No need to make a late night order by the phone. These chips are cheap and around the corner at your neighborhood convenience store!

“Poorly designed packages can cause headaches for consumers and lost sales for the company.  Think about all those hard-to-open packages, such as DVD cases sealed with impossibly sticky labels…” Chapter 7, page 217.

The product will be served in a slightly thick, paper bag is simple to read and has eye-catching, yet simple graphics around it. It won't be hard to open and the chips will taste as fresh as ever.

Target Market Strategy

With the roasted eel-flavored chips, I see it almost being like nigiri (eel) sushi, attracting more to the fish lovers and young folks who are still 'experiencing' the world. Don't get us wrong, we're not just trying to attract them, but to everyone. At first, tests needs to be made and accomplished with a high score of how great the taste is and a survey of how the packaging will look like and how it will benefit the freshness of the chips. Packaging is easy to process but appealing to the customer's eyes needs to be an A+. It should look unique but not weird-ing people out which will cause a downfall on promoting the chips. Surveys should take place at a street corner where a bar is close-by so for the people who has drank may give us great critiques to help us make the chips taste just about right to make it satisfying.

"Effective positioning begins with differentiation--actually differentiating the company's market offering so that it gives consumers more value." Chapter 2, page 53