Situation or SWOT Analysis

"A detailed marketing plan is needed for each business, product, or brand." Chapter 2, page 56

Strengths:
Chips come in a slightly thick, paper bag so the chips won't be crushed as much as other bags would.
Chips help satisfy random urges of eating throughout the day
Chips are a bit thicker and squared-shape compared to thin, circular chips

Weaknesses:
Requires time to create and make.
There may be people who are allergic to fish or omega 3
May take time to actually get known by everyone since there are already top competitors

Opportunities:
Chips are considered healthy and organic
There's no age group specified but unintentionally, may become popular by people who are in the fish-lovers' group

Threats:
Costs to advertise considering Phileas Fogg's chips are trying to come back from the dead
Competition
Costs to make the chips

"Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives. Weaknesses include internal limitations and negative situational factors that may interfere with the company's performance. Opportunities  are favorable factors or trends in the external environment that the company may be able to explicit to its advantage. And threats are unfavorable external factors or trends that may present challenges to performance." Chapter 2, page 55

Objectives

"The statement of the problem and research objectives guides the entire research process." Chapter4, page 107

Our objective for Phileas Fogg's roasted eel-flavored chips is for our brand to be known out in the world, have our costumers feel satisfied with the variety of sizes and deal of the pricing, and experience a taste they won't gladly forget which will make them want to share the news to their friends. We want customers that constantly will buy our product no matter how big the bag is. These chips are for everyone.

"Once the research problems and objectives have been defined, researchers must determine the exact information needed, develop a plan for gathering it efficiently, and present the plan to management." Chapter 4, page 107

There is no health issue with the chips since it does give out vitamins for the body of a person. All ingredients are natural which may set the expiration date sooner than typical bags but it'll be worth eating when it's fresh. This bag doesn't decrease your energy when finished eating, it actually restores energy and makes you feel great right after eating it all.

Business Mission Statement

We exist to satisfy unexpected hunger by offering our Phileas Fogg's snacks that fight's off your greedy appetite and ending it with with a heavenly satisfaction.

Week 8 BOC: The Adventure

As my hot-air balloon lowered itself to land, I, Phileas Fogg, made a stop as to what I can see, at an Asian country. As I ask a villager where exactly am I at, he answered that we were at Dali, at Yunnan which is a province in China. While exploring through the little district of the village, Passepartout, my manservant, and I were feeling empty in our stomachs. We stopped at a fish market just to get a quick bite because the stop I made here was going as a downfall for any foreign stuff we would want to take with us. While ordering our food, I've come to notice a beautiful lady, peeling and roasting eel into bite-sized, crispy chips that had a nice aroma. "May I have what she's making?", I asked. No hesitance, the lady who cooked gave her food to me. It was astounding! The taste of this roasted eel had a hint of sweet but saltiness all over making my mouth water for more. I have to take her with me just do her dish can be introduced to the whole world. Right when she had free time, I explained to her about her dish and how I want to take her with me, she gladly accepted to go without hesitance and wanted to leave as soon as possible. I was confused but didn't question about it. As we were heading to our only transportation, I've come to notice that some villagers were staring and following us. The cooker told us to hurry so we can leave. As I got suspicious and stopped to question her, I heard a villager yelling, "They're kidnapping the princess! Get them!". I turn around and see a mob of villagers running towards us. I immediately started running towards the balloon. As Passepartout and I got on it first, the villagers were close-by to get the princess. The princess yells to us to use the dish she made for us to introduce to the world and snaps our anchor off from the ground. As we were high up in the air, we could see that the princess was taken back to her palace.

Pitch

Phileas Fogg escaping from the furious Chinese villagers just to bring you their roasted eel-flavored chips that slithers down your stomach to satisfy your late-night Chinese cuisine needs.

Week Six EOC: Mex3

The three things that define what I am are my Canon 60D, my HP Pavilion dv6, and my 92 Nissan Hardbody Truck.

The Canon 60D I own is literally part of my life now. My first DSLR and it works great. This camera helps me capture moments in which I see in my perspective and show the pictures I've taken to the world. It defines what I do for a living and as a hobby. There is at times when I get iffy on taking the camera with me at a family reunion or a party because of my aunts wanting a "professional" picture being taken but that's beside the point of loving to take portrait photos.

My HP Pavilion dv6 helps me out a whole lot with editing pictures in Adobe Photoshop CS5 or Adobe Bridge. It helps me back up my photos and make them look unique and beautiful. The AMD processor helps out on being fast when time is shortened in my schedule. Since it's portable, I can take it to school for helping with my homework, transfer data, and just kill time. It has an SD memory card slot so no need for buying a memory card adapter for my camera for now. This laptop defines that I have computer knowledge and always have my storage with me.

My truck defines me as a laid-back person but also a trooper on carrying heavy-loads. No need to worry about how I can get to a place, just give me the directions and I can get there on my own. This truck has helped me out on taking heavy, or at times, big stuff to places where I'll be needing it. Need to photo shoot somewhere? I'll be there. Need big light equipment for the shoot? No problem, I'll still be there.

Week One EOC: Great Costumer Service

“Companies should manage customer equity carefully. They should view customers as assets that need to be managed and maximized.” (Marketing: An Introduction for Education Management Corporation, 27).

I could say that my best customer experience I had so far was the time when my dad and grandma bought me a Canon 60D camera on my birthday. There is places who can’t explain to you the difference between cameras and don’t offer the best deals. The place where we went did and helped us know what’s better for me from the knowledge I have for cameras. An employee actually let me tried out two similar yet different cameras for me to adjust to the feeling of it and know which fits for me. While trying the cameras out, the employee explained to me the features of what the cameras have while making it seem like it’s a fun time. The camera I chose amazed me because of the wide-angle view it had, which the employee pointed out, and how it has more functions than the Canon Rebel T3i. After telling the employee my choice, she gave me three offers that the store had. The first one was just buying the camera body. The second offer was the camera with its kit lens. The third offer, which I doubt any other store can offer, was the camera body, kit lens, an HDMI cable, lens filter, and a lens’s hood. The third offer was the same price as the second offer so you can totally guess which I offer I picked. The extra prices my dad and grandma had to pay were the 16GB memory card and the “diamond” warrantee which covers everything except loss/theft and fire. All I can say is that I felt very happy and satisfied with the great deal.