Implementation Evaluation Control

Every three months or so (each season), the sales will be reviewed to know where the chips are having great sales and who are actually buying them by retailers marking off a survey/evaluation we give them.

"The customer’s evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers." Chapter 1, page 13

After evaluating, we'll start brainstorming about making special offers for our customers. We'll research on other offers other competitors are offering so we can have an idea what we want and what will be good to offer our costumers so they can still keep buying our chips.

“Beyond their speed and cost advantages, Web-based surveys also tend to be more interactive and engaging, easier to complete…As a result, they usually garner higher response rates.”  Chapter 4, page 115

Advertising our chips on many different websites and inviting them to enter ours and do a survey which finishing the survey will get an offer from our product will help us get more responses since mostly everyone is using the internet.

Price

"It must decide how much it will charge for the offering (price) and how it will make the offering available to target consumers (place)." Chapter 1, Page 13


There will be different sizes of bags. Each bag size fitted for all sorts of customers depending on their hunger, group of friends, party, snack, etc.

Pricing for each bag:
Snack 1.5oz $0.69
Regular 3.75oz $2.69
Sharing-is-Caring 11oz $6.69
Party-size 24oz $8.69

"Pricing may play an important role in helping to accomplish company objectives at many levels. A firm can set prices to attract new customers or to profitably retain existing ones. It can set prices low to prevent competition from entering the market or set prices at competitors' levels to stabilize the market." Chapter 9, page 281

"In setting prices, the company must also consider competitors’ prices. No matter what price it charges—high, low, or in between—the company must be certain to give customers superior value for that price." Chapter 9, page 280

Distribution

Distributing may be the riskiest step there is on a marketing plan since it is about 'sharing'. There may be at times that other competitors that actually steal your work and name it theirs or come up with an idea that is alike to ours. It is all a step-by-step process that needs to be carefully thought through and safely published. By helping distribute our own chips and call it OUR OWN, is that there will be an edible food-coloring seal on each chip which helps and acknowledges people to know that the chips that they are eating are chips from Phileas Fogg. Distributing is likely the same as promoting, we all need people who can work with us and help us promote our product.

“The question is…who will perform [the functions that need be]. To the extent that the manufacturer performs these functions, its costs go up and its prices must be higher.” Chapter 10, page 313.

After having help, we will be able to know which locations would be best to sell (not just North America and UK will be sold). After hearing reviews, we'll do our best to upgrade our product to satisfy needs.

"The company must decide where to launch the new product—in a single location, a region, the national market, or the international market. Few companies have the confidence, capital, and capacity to launch new products into full national or international distribution right away. Instead, they develop a planned market rollout over time." Chapter 8, page 253

Promotion

Promotion may cost money, but all at the end, it'll be worth it. Promoting the chips may take time to actually make to the top with the other competitors since it's Phileas Fogg that's coming back from the dead. Social media would be a helpful tool for helping to promote the chips but having someone who is well-known that tries out the chips is the cherry on top to most marketers. Not all famous people will try the product if we offer them a sample but no need to feel defeat since there is still more 'fish in the sea'. To help promote the chips, we will use social media and contact many people to try a free sample since a lot of people do love the word 'free'.

" It must communicate with target customers about the offering and persuade them of its merits (promotion)." Chapter 1, page 13

After having the chips almost well-known to the market, we'll promote on offering specials, coupons, and great package deals which will bring up the sales more. It is better to promote the specials around any holiday season since that is when people will check out for coupons that around regular days.

“Beyond offering consistently high value and satisfaction, marketers can use specific marketing tools to develop stronger bonds with consumers.” Chapter 1, page 16.

Product

"Based on each customer's purchase history, previous product searches, and other data, the company recommends related products that might be of interest. This recommendation system influences up to 30 percent of all sales." Chapter 1, page 22

Phileas Fogg's chips are different than any other chips out there; it's getting a tastes from different parts of the world. Phileas Fogg's Roasted Eel-flavored chips are all natural roasted eel bits. Eels give out vitamins for the body which it is considered healthy and helps restore energy. Roasting is what causes the chips to be more flavor-able and salty. If out in the night around town, having a fun time, drinking the night away, you may at the end feel a bit empty in your stomach. These roasted chips help satisfy your starvation. No need to make a late night order by the phone. These chips are cheap and around the corner at your neighborhood convenience store!

“Poorly designed packages can cause headaches for consumers and lost sales for the company.  Think about all those hard-to-open packages, such as DVD cases sealed with impossibly sticky labels…” Chapter 7, page 217.

The product will be served in a slightly thick, paper bag is simple to read and has eye-catching, yet simple graphics around it. It won't be hard to open and the chips will taste as fresh as ever.

Target Market Strategy

With the roasted eel-flavored chips, I see it almost being like nigiri (eel) sushi, attracting more to the fish lovers and young folks who are still 'experiencing' the world. Don't get us wrong, we're not just trying to attract them, but to everyone. At first, tests needs to be made and accomplished with a high score of how great the taste is and a survey of how the packaging will look like and how it will benefit the freshness of the chips. Packaging is easy to process but appealing to the customer's eyes needs to be an A+. It should look unique but not weird-ing people out which will cause a downfall on promoting the chips. Surveys should take place at a street corner where a bar is close-by so for the people who has drank may give us great critiques to help us make the chips taste just about right to make it satisfying.

"Effective positioning begins with differentiation--actually differentiating the company's market offering so that it gives consumers more value." Chapter 2, page 53

Situation or SWOT Analysis

"A detailed marketing plan is needed for each business, product, or brand." Chapter 2, page 56

Strengths:
Chips come in a slightly thick, paper bag so the chips won't be crushed as much as other bags would.
Chips help satisfy random urges of eating throughout the day
Chips are a bit thicker and squared-shape compared to thin, circular chips

Weaknesses:
Requires time to create and make.
There may be people who are allergic to fish or omega 3
May take time to actually get known by everyone since there are already top competitors

Opportunities:
Chips are considered healthy and organic
There's no age group specified but unintentionally, may become popular by people who are in the fish-lovers' group

Threats:
Costs to advertise considering Phileas Fogg's chips are trying to come back from the dead
Competition
Costs to make the chips

"Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives. Weaknesses include internal limitations and negative situational factors that may interfere with the company's performance. Opportunities  are favorable factors or trends in the external environment that the company may be able to explicit to its advantage. And threats are unfavorable external factors or trends that may present challenges to performance." Chapter 2, page 55

Objectives

"The statement of the problem and research objectives guides the entire research process." Chapter4, page 107

Our objective for Phileas Fogg's roasted eel-flavored chips is for our brand to be known out in the world, have our costumers feel satisfied with the variety of sizes and deal of the pricing, and experience a taste they won't gladly forget which will make them want to share the news to their friends. We want customers that constantly will buy our product no matter how big the bag is. These chips are for everyone.

"Once the research problems and objectives have been defined, researchers must determine the exact information needed, develop a plan for gathering it efficiently, and present the plan to management." Chapter 4, page 107

There is no health issue with the chips since it does give out vitamins for the body of a person. All ingredients are natural which may set the expiration date sooner than typical bags but it'll be worth eating when it's fresh. This bag doesn't decrease your energy when finished eating, it actually restores energy and makes you feel great right after eating it all.

Business Mission Statement

We exist to satisfy unexpected hunger by offering our Phileas Fogg's snacks that fight's off your greedy appetite and ending it with with a heavenly satisfaction.

Week 8 BOC: The Adventure

As my hot-air balloon lowered itself to land, I, Phileas Fogg, made a stop as to what I can see, at an Asian country. As I ask a villager where exactly am I at, he answered that we were at Dali, at Yunnan which is a province in China. While exploring through the little district of the village, Passepartout, my manservant, and I were feeling empty in our stomachs. We stopped at a fish market just to get a quick bite because the stop I made here was going as a downfall for any foreign stuff we would want to take with us. While ordering our food, I've come to notice a beautiful lady, peeling and roasting eel into bite-sized, crispy chips that had a nice aroma. "May I have what she's making?", I asked. No hesitance, the lady who cooked gave her food to me. It was astounding! The taste of this roasted eel had a hint of sweet but saltiness all over making my mouth water for more. I have to take her with me just do her dish can be introduced to the whole world. Right when she had free time, I explained to her about her dish and how I want to take her with me, she gladly accepted to go without hesitance and wanted to leave as soon as possible. I was confused but didn't question about it. As we were heading to our only transportation, I've come to notice that some villagers were staring and following us. The cooker told us to hurry so we can leave. As I got suspicious and stopped to question her, I heard a villager yelling, "They're kidnapping the princess! Get them!". I turn around and see a mob of villagers running towards us. I immediately started running towards the balloon. As Passepartout and I got on it first, the villagers were close-by to get the princess. The princess yells to us to use the dish she made for us to introduce to the world and snaps our anchor off from the ground. As we were high up in the air, we could see that the princess was taken back to her palace.

Pitch

Phileas Fogg escaping from the furious Chinese villagers just to bring you their roasted eel-flavored chips that slithers down your stomach to satisfy your late-night Chinese cuisine needs.

Week Six EOC: Mex3

The three things that define what I am are my Canon 60D, my HP Pavilion dv6, and my 92 Nissan Hardbody Truck.

The Canon 60D I own is literally part of my life now. My first DSLR and it works great. This camera helps me capture moments in which I see in my perspective and show the pictures I've taken to the world. It defines what I do for a living and as a hobby. There is at times when I get iffy on taking the camera with me at a family reunion or a party because of my aunts wanting a "professional" picture being taken but that's beside the point of loving to take portrait photos.

My HP Pavilion dv6 helps me out a whole lot with editing pictures in Adobe Photoshop CS5 or Adobe Bridge. It helps me back up my photos and make them look unique and beautiful. The AMD processor helps out on being fast when time is shortened in my schedule. Since it's portable, I can take it to school for helping with my homework, transfer data, and just kill time. It has an SD memory card slot so no need for buying a memory card adapter for my camera for now. This laptop defines that I have computer knowledge and always have my storage with me.

My truck defines me as a laid-back person but also a trooper on carrying heavy-loads. No need to worry about how I can get to a place, just give me the directions and I can get there on my own. This truck has helped me out on taking heavy, or at times, big stuff to places where I'll be needing it. Need to photo shoot somewhere? I'll be there. Need big light equipment for the shoot? No problem, I'll still be there.