Implementation Evaluation Control

Every three months or so (each season), the sales will be reviewed to know where the chips are having great sales and who are actually buying them by retailers marking off a survey/evaluation we give them.

"The customer’s evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers." Chapter 1, page 13

After evaluating, we'll start brainstorming about making special offers for our customers. We'll research on other offers other competitors are offering so we can have an idea what we want and what will be good to offer our costumers so they can still keep buying our chips.

“Beyond their speed and cost advantages, Web-based surveys also tend to be more interactive and engaging, easier to complete…As a result, they usually garner higher response rates.”  Chapter 4, page 115

Advertising our chips on many different websites and inviting them to enter ours and do a survey which finishing the survey will get an offer from our product will help us get more responses since mostly everyone is using the internet.