Distribution

Distributing may be the riskiest step there is on a marketing plan since it is about 'sharing'. There may be at times that other competitors that actually steal your work and name it theirs or come up with an idea that is alike to ours. It is all a step-by-step process that needs to be carefully thought through and safely published. By helping distribute our own chips and call it OUR OWN, is that there will be an edible food-coloring seal on each chip which helps and acknowledges people to know that the chips that they are eating are chips from Phileas Fogg. Distributing is likely the same as promoting, we all need people who can work with us and help us promote our product.

“The question is…who will perform [the functions that need be]. To the extent that the manufacturer performs these functions, its costs go up and its prices must be higher.” Chapter 10, page 313.

After having help, we will be able to know which locations would be best to sell (not just North America and UK will be sold). After hearing reviews, we'll do our best to upgrade our product to satisfy needs.

"The company must decide where to launch the new product—in a single location, a region, the national market, or the international market. Few companies have the confidence, capital, and capacity to launch new products into full national or international distribution right away. Instead, they develop a planned market rollout over time." Chapter 8, page 253