Promotion

Promotion may cost money, but all at the end, it'll be worth it. Promoting the chips may take time to actually make to the top with the other competitors since it's Phileas Fogg that's coming back from the dead. Social media would be a helpful tool for helping to promote the chips but having someone who is well-known that tries out the chips is the cherry on top to most marketers. Not all famous people will try the product if we offer them a sample but no need to feel defeat since there is still more 'fish in the sea'. To help promote the chips, we will use social media and contact many people to try a free sample since a lot of people do love the word 'free'.

" It must communicate with target customers about the offering and persuade them of its merits (promotion)." Chapter 1, page 13

After having the chips almost well-known to the market, we'll promote on offering specials, coupons, and great package deals which will bring up the sales more. It is better to promote the specials around any holiday season since that is when people will check out for coupons that around regular days.

“Beyond offering consistently high value and satisfaction, marketers can use specific marketing tools to develop stronger bonds with consumers.” Chapter 1, page 16.