Target Market Strategy

With the roasted eel-flavored chips, I see it almost being like nigiri (eel) sushi, attracting more to the fish lovers and young folks who are still 'experiencing' the world. Don't get us wrong, we're not just trying to attract them, but to everyone. At first, tests needs to be made and accomplished with a high score of how great the taste is and a survey of how the packaging will look like and how it will benefit the freshness of the chips. Packaging is easy to process but appealing to the customer's eyes needs to be an A+. It should look unique but not weird-ing people out which will cause a downfall on promoting the chips. Surveys should take place at a street corner where a bar is close-by so for the people who has drank may give us great critiques to help us make the chips taste just about right to make it satisfying.

"Effective positioning begins with differentiation--actually differentiating the company's market offering so that it gives consumers more value." Chapter 2, page 53