Product

"Based on each customer's purchase history, previous product searches, and other data, the company recommends related products that might be of interest. This recommendation system influences up to 30 percent of all sales." Chapter 1, page 22

Phileas Fogg's chips are different than any other chips out there; it's getting a tastes from different parts of the world. Phileas Fogg's Roasted Eel-flavored chips are all natural roasted eel bits. Eels give out vitamins for the body which it is considered healthy and helps restore energy. Roasting is what causes the chips to be more flavor-able and salty. If out in the night around town, having a fun time, drinking the night away, you may at the end feel a bit empty in your stomach. These roasted chips help satisfy your starvation. No need to make a late night order by the phone. These chips are cheap and around the corner at your neighborhood convenience store!

“Poorly designed packages can cause headaches for consumers and lost sales for the company.  Think about all those hard-to-open packages, such as DVD cases sealed with impossibly sticky labels…” Chapter 7, page 217.

The product will be served in a slightly thick, paper bag is simple to read and has eye-catching, yet simple graphics around it. It won't be hard to open and the chips will taste as fresh as ever.